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Order flow from channels to outcome

How much of the order volume from each channel is fulfilled and how much comes back?

Claim: The three channels merge into the orders node and then split into fulfilled and returned; what enters the node equals what leaves it, and the table lists every link with its value.

Sankey flow

Current chart form: Sankey flow

Sankey flow. Showing 6 of 6 periods

  1. 1. Step one: the question the chart answers
  2. 2. Step two: the data and definitions behind the numbers
  3. 3. Step three: the reading and the suggested action

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Order flow from channels to outcomeThe three channels merge into the orders node and then split into fulfilled and returned; what enters the node equals what leaves it, and the table lists every link with its value. The largest flow is Orders to Fulfilled at 790 orders. Every intermediate step sends on exactly what it receives.WebStorePartnerOrdersFulfilledReturned
The three channels merge into the orders node and then split into fulfilled and returned; what enters the node equals what leaves it, and the table lists every link with its value.
 

Version-pinned synthetic data; the site checks conservation at every intermediate node before drawing.

Data table

Order flow from channels to outcome
PathSourcePermitted actionFlow volume (orders)
1WebOrders420 orders
2StoreOrders310 orders
3PartnerOrders140 orders
4OrdersFulfilled790 orders
5OrdersReturned80 orders
6WebReturned0 orders

ordered flow steps and values

How this figure was calculated

How was this figure calculated?

This is synthetic data that teaches how to read the chart; it is not a customer result.

Metric definition
Flow volume — Flow volume · sum · monthly
Unit
orders
Definition version
1.0.0
Time scope
node
Synthetic source id
synthetic-customer-flow-v2026.10.1
Source fingerprint
5fe3daae4a2c273f
Source
Synthetic data

The link carries only your public choices and no private data. Link to this state

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