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Your data stays yours, and its history stays visible

Customers own their data and control the connectors that bring it in. Lineage and timestamps show where it came from and how current it is.

Ownership, lineage and evidence

Each tenant controls its own connectors. Lineage, timestamps and evidence accompany material results, and the audit trail records activity. Charts on this website use illustrative synthetic data. Insights about your business appear only inside your own workspace.

From sources to audiencesFlow diagram in which the net revenue metric receives 760 synthetic units from the sales dataset, 620 of them from the orders database, and passes 460 to executives and 300 to operations. Illustrative synthetic data.62014018090760270460300120150Orders databaseCRMFilesSales datasetCustomer datasetNet revenueRepeat rateExecutivesOperationsFlow from sources to audiences (illustrative synthetic data)

Illustrative synthetic data

Records flowing from sources to audiences, in synthetic units. Illustrative synthetic data for the Meridian Retail scenario.
Flow links from source to audience, in synthetic units
Flow from sources to audiences (illustrative synthetic data)
FromToValue
Orders databaseSales dataset620
CRMSales dataset140
CRMCustomer dataset180
FilesCustomer dataset90
Sales datasetNet revenue760
Customer datasetRepeat rate270
Net revenueExecutives460
Net revenueOperations300
Repeat rateExecutives120
Repeat rateOperations150
  1. An orders database, a CRM and files are the three sources.
  2. They feed the sales and customer datasets.
  3. Those datasets resolve into the net revenue and repeat rate metrics; net revenue receives 760 units from sales, 620 of them from the orders database.
  4. Net revenue then feeds executives with 460 units and operations with 300.

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